Travel Tripper is a young, ambitious company that provides best-in-class booking solutions for primarily independent hotels.
They offer targeted online marketing that puts hotels in front of the right customers and promise to close more deals, more profitably. Their complete distribution system attracts more direct “lookers” and converts more valuable “bookers”. This smart, sophisticated company needed their brand to reflect their high performance offering.
Suburb teamed with brand strategist, Kriston Rucker to sharpen the Travel Tripper messaging, solidify a brand personality and create a lasting brand promise: Be Direct.
We used that foundation to create a new tagline, logo and identity system. If that weren’t enough, we then designed a new website to appropriately communicate the new Travel Tripper. Our involvement included all look & feel development as well as information architecture.
We continue to work with Travel Tripper to help them successfully execute materials using their new identity system. And we are lending some visual design and UI support for the next version of their booking engine Rez Trip.
Visit the site: www.traveltripper.com