This is how we approach our work. Although projects are not always perfectly linear, some aspect of each of these steps will take place. Ultimately, we will customize our efforts specifically for your project based on the requirements, end deliverable and your workflow needs.
We can not effectively communicate for you without either defining your brand or taking the time to get to know it. We want to develop a comprehensive understanding of your design, business and branding needs. We can achieve this through interviews and audits, workshops and reviews.
Creating design that is not only different but also memorable requires finding the right message that deserves to be expressed. After getting to know you (or your brand), we can define a project’s overall vision and values. These insights will provide us with the knowledge and platform(s) to develop concepts.
Prior to beginning design, we should have established the landscape for the project, understood all of your concerns and determined the criteria for success. With that in place, we’re able to begin designing in a relevant and meaningful way. We’ll explore, select and refine designs that will create the expressions that best suit your business and audience.